Our Story
Hi, I’m Charm. I started Filibela with one simple goal: to make modern barong and Filipiniana you’ll actually wear (and rewear). I’ve always believed tradition doesn’t have to feel stiff or intimidating. It can be light, fun, and something you can reach for even at the last minute. ♡
Simula
Filibela wasn’t part of a grand plan. It started by accident. I left my corporate job with no backup (not the smartest move as the panganay, I know) and went to Siargao to volunteer as a play-based teacher. Being with kids and heart-centered people in nature brought me back to that childlike state of awe and wonder.
Later, I found myself in Palawan, volunteering for an ocean clean-up even though I didn’t know how to swim. At first, I was terrified. But I pushed through, learned to snorkel, and eventually tried scuba diving. Being underwater felt surreal. It's like living in a completely different world (Avatar feels!)
When I returned home, I began looking for remote work. But nothing seemed to align/materialize, so I told myself: “f*ck this, I’ll just build my own brand.”
That’s when I started Filibela. I sold the first design on Carousel while teaching myself how to build the website. It felt like play. Right away, I knew I was back in my flow state. That was my sign to go all in.
Aligned Partnerships
What makes Filibela special isn’t just the clothes—it’s the people and the energy. From our nanay and tatay weavers, to Gha and Michelle (our store angels), to our dream clients, and aligned partners. Everything about this journey has felt magaan.
Pagmumuni-muni
- It’s never too late to change your story. Live in alignment with your values.
- We’re multi-variant as humans. We thrive when we try new things outside our comfort zones.
- Tumaya sa sarili. All the ingredients you need are already within you.
Filibela is more than a brand for me. It’s a reminder to honor tradition in a way that feels alive, modern, and joyful. I hope you'll love our pieces as much as we enjoyed creating them for you! :)
Salamat,
Charm